Cashis and D-12 remain on the roster as Shady enters 'new generation.'
By Jayson Rodriguez, with reporting by Sway Calloway
Eminem, Slaughterhouse and Yelawolf on the March 2010 cover of <i>XXL</i> magazine
Photo: Kai Regan/ Harris Publications
Eminem is back in more ways than one. The Detroit lyricist is reviving his Shady Records company, and Wednesday (January 12) he announced the signing of two new acts: underground supergroup Slaughterhouse and upstart rapper Yelawolf. Cashis and D-12 remain on the roster, but Em made no secret of wanting to bring new life to his company.
"Yelawolf and Slaughterhouse, it's kinda phase two of Shady," Eminem explained in a statement. "It's the new generation of Shady Records, and as we're trying to rebuild our label, it's exciting for hip-hop, and with all of these forces coming together and with what everybody's capable of on the mic, it's gonna be fun."
The four-man Slaughterhouse collective — Joe Budden, Joell Ortiz, Crooked I and Royce Da 5'9" — was in talks with Shady Records for longer than a year working on the deal.
"I been answering that question for a year and change, ever since that Drake 'Forever' music video," Budden told MTV News during an appearance on "RapFix Live," citing a scene where the group stands behind Em during his verse. "It's like, Eminem is a whole nother entity. The guy is nominated for 10 Grammys."
Southern rhyme slinger Yelawolf is backed by music industry veteran Kawan "KP" Prather, who inked an upstart T.I. to his first deal and helped Usher on the superstar's Confessions album.
"Considering where I'm from and the sh-- I've been through, it's hard to put into words what partnering with Shady means to me, my team at Ghet-O-Vision and my state of Alabama," Yela said in prepared remarks.
"I can tell you that when you're willing to give your life up to see a dream through, the reward is great," he continued. "And now that I've become an apprentice to one of the greatest artists in the world, my potential reaches beyond anything I ever imagined. Let's kill this sh--."
Both acts are expected to deliver projects in the coming months.
What other artists would you like to see on Shady Records? Share your ideas in the comments below!
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